Remodeling marketing involves a variety of strategies that help you promote your business, generate leads and connect with more clients. Read on to learn the best ways to get great results in this competitive field.
Email marketing is a great way to stay top of mind with past and prospective clients. Sending out regular emails with customer testimonials helps build trust and credibility for your remodeling company.
1. Use Social Media
As a remodeler, it’s important to use social media because that’s where your customers are. It can be difficult to get your message heard, however, if you’re using the wrong platform or don’t know how to effectively use it.
Before and after pictures from your remodeling projects are a great way to show off your work and establish credibility. They also make great content for your social media accounts and website. With Cedreo, you can easily take pictures and videos during your remodeling projects to create stunning project presentations that can help you close the deal. You can even post them to Facebook and other social platforms in one click.
2. Create a Website
A home remodeler website is a great way to connect with potential customers. It should include a page that showcases the business’ past work, including before-and-after photos. It should also feature testimonials from previous clients.
A well-designed site has a seamless customer journey and is optimized for mobile devices. This ensures that visitors can easily find the information they’re looking for.
A website should also feature carefully crafted call-to-actions that encourage leads to take action like “Request a Quote.” This can help increase conversions and drive more traffic. Moreover, a site should be responsive to fit the needs of both home remodeling businesses and their prospective customers.
3. Use Email Marketing
Email marketing is one of the best tools to use to promote your home remodeler business. It is cost-effective and provides a high return on investment.
Sending a newsletter to previous clients can help you generate repeat business. Reaching out to new prospects and offering incentives like a discount can also bring in more customers.
Keep in mind that your emails should be informative, personal, and short. Sending emails too often can make them seem spammy and result in your recipients marking them as such or even opting out of your list altogether. Keep the frequency at a maximum of once or twice per month.
4. Utilize Design Software
There are many different home design software options available, and some are even free. Many of these programs allow for the creation of 3D models that can be shared with clients and contractors to help them better understand what a project will look like once it is complete.
Using a program such as Cedreo can make it easy for home remodelers to create stunning project presentations that will help them close the deal. The ability to show potential clients what their completed project will look like before they start the work can save both parties time and money. It can also prevent miscommunication and ensure the client gets exactly what they want.
5. Take Pictures or Videos of Your Work
Many home remodelers use before and after photos on their websites, but a video is even better. This can really help potential customers understand the process and how it will benefit them.
You can also use videos to show your skills, such as by showing the proper installation of pipes or wiring. You could also use a time-lapse of the work that you do to really impress your audience.
If you want to add a personal touch, then consider including photos of yourself working. This shows that you are a professional and you take your job seriously. This will reassure your viewers and give them confidence in your company.
6. Use Cedreo
A well-crafted portfolio shows clients that you have the expertise and skills necessary to tackle their project. It also establishes credibility by demonstrating your track record of success.
Create photorealistic renderings in minutes to add to your home remodeling proposals. This is a powerful conversion tactic that makes your projects come to life and connect with prospects on an emotional level.
Cedreo is a design and 3D modeling program for general contractors. It is fast, affordable, and easy to use for both beginners and pros. You can create a complete design and drawing of a master plan remodel in as little as 2 hours.